About Us

Guided by our core values of Sustainability, Growth, Care, and Communication, Channel-ex is ready to serve you with unwavering integrity, a high standard of care, and unrelenting commitment to our work.

Our Vision

Our vision is simple: to make wood that’s right for you.

Not all wood is treated equally. As a leading Canadian importer + exporter of renewable and sustainable wood products, we specialize in value-added high-quality wood products.

Offering hands-on and tailored solutions, we’re here to help you find exactly what you need.

Our Core Values

Sustainability

Wood is a renewable resource. But our Earth isn’t. We take sustainability seriously in our operations. We’re proud to be certified under the PEFC and FSC® programs, as well as proud members of BC Wood Specialities Group.

Growth

Change in our industry doesn’t happen by doing the same things over and over. We are always actively seeking opportunities for growth and improvement: from our product offerings, to our personal development, to our customer service experience.

Care

We care about the people in our business: employees, customers, partners, and the communities we serve. At the end of the day, we’re all humans – we don’t lose sight of that at Channel-ex. We deal with people just as much as we deal with wood.

Communication

Communication is more than about the words we say. It’s about being honest, open, and making sure everyone feels heard and valued. We’re not just building business relationships – we’re connecting with people on a foundation of mutual respect and trust.

Our Team

Jeffrey Pearce

President

Jeff has a long history working in the export market selling a variety of commodity and specialty items. He is an avid sports fan and supports the Whitecaps and Canucks in the local market.

Phone: 604.416.1447
Email: jeffrey@channel-ex.com

Rod Sims

North American Sales Manager

Rod has been in the Lumber business for over 3 decades and has been trading industrial and commodity lumber products in Canada, The US and also Export. Rods’ interests include competitive racquetball, almost all music… Especially classic Rock and has traveled extensively.


Phone: 604.416.1455
Email: rod@channel-ex.com

Ben Rusuisiak

North American Specialty Wood Products

Ben is passionate about trees & wood products, and interested in promoting wood to be utilized more to enhance our everyday lives. He has 20 years of  industry experience combined with a unique 7 year scientific sabbatical that can be applied to sustainability and environmental/biological enhancement.

Phone: 604.416.0662
Email: ben@channel-ex.com

Our Sister Company

With its 5 sales offices/distribution centres, our sister company Channel Original (CO) is a leading high value Western Red Cedar & Fire Retardant Wood Siding, Exterior & Interior Trim distributor in Japan, with their own production facilities including a specialty Japanese Red Cedar sawmill in the South and a Hokkaido Hardwood Flooring plant in the North.